Our new sign maintenance website is now live!
 
Have a look online at www.butterfieldmaintenance.co.uk 
 
The site outlines our service provision which is aimed not only at clients we manufacture for but also clients who utilize the services of other manufacturers.

 
In most circumstances, the signage that promotes your business is your most visual form of advertising and your first chance to make a good impression. 
 
That being said, please remember, if you need help maintaining your signage, to get in touch on either 01274 722244 or maintenance@butterfieldsigns.co.uk

Wm Morrison Supermarkets plc, trading as Morrison’s, is the fourth largest chain of supermarkets in the United Kingdom, with its headquarters based in Bradford, West Yorkshire.
 
Founded in 1899 by William Morrison, hence the abbreviation Wm Morrison, it began as an egg and butter stall in Rawson Market, Bradford. His son Ken Morrison took over the company in 1952, aged 21. In 1958, Morrison’s opened a small shop in the city centre, It was the first self-service store in Bradford, the first store to have prices on its products, and it had three checkouts. The company opened its first supermarket, "Victoria", in the Girlington district of Bradford in 1961. Until 2004, Morrison’s store locations were primarily focused in the North of England, but with the takeover of Safeway in that year, the company's presence increased significantly in the South of England, Wales, and Scotland. Today the company has in excess of  500 superstores spread across the UK, Morrison’s employ 110,000 people and serve around 11 million customers each week.
 
The latest Rebranding was carried out over a 4 year period and included all exterior building signage, wayfinding, totem units, car park signage, plus all petrol filling stations signage.
 
The programme was unfortunately halted for a period of months due to the initial Covid lockdown restrictions but recommenced as the original restrictions were lifted to enable us to complete the remaining 115 sites on a fast track basis over a concentrated 8 week period.
 
The programme was internally managed by a dedicated experienced project management team, plus we also set up a separate dedicated remote factory hub to carry out final product assembly, testing, warehousing, and distribution of products to site. This process was adopted to ensure smooth delivery of the programme to Morrison’s without affecting the normal/general day to day operational functions of the business.
 
The programme of works included:

Butterfield signs have recently completed the branding at the newly opened My Lahore London restaurant.

My Lahore has a mixed retail estate of edge of town and high st locations and offers traditional Indian tastes but with a modern twist and personal touch.

Signage at this location included the exterior roof-mounted signage, window graphics, internal signage, and a host of specialist wallpaper graphics.

My Lahore has also invested in digital signage to enhance their marketing activities in the form of slimline double-sided window suspended 42" portrait digital screens. The units are sleek at only 22mm in thickness, house their own android player, and are complete with a WIFI connection. 

Butterfield assists My Lahore with animated content creation, plus deployment of campaign content via Butterfields own CMS management system. 

The Butterfield CMS management system is accessed via the Amazon Cloud so the management is stand-alone and does not need to interface with a clients own IT system. 

Simply log in on the Butterfield website, click on the CMS tab and this takes you directly to the Amazon cloud to manage and deploy marketing campaigns.

Digital signage has been rolled out across the entire My Lahore estate which also includes Manchester, Birmingham, Leeds, and Bradford to assist with special offers etc as the client re-engages with its customers following the lockdown.

Butterfield signs have recently completed the fast track nationwide re-brand for the new joint branding of EE and BT.

We were directly employed by the client to carry out the complete management process from initial site surveys, full liaison with landlords and local authorities for permissions and permits, provision of photographic schematics for approval, followed by the manufacture of all products plus a nationwide installation programme.

The programme was awarded based on our existing good working relationship with the client and previous programmes completed where we had demonstrated our ability to deliver high-quality products, at competitive rates to contractual timelines.
 
Programme statistics included :

 
The project involved an initial phased visit to install the new branding over an eight week period, followed by a secondary visit to all 500 locations over a few nights to swap out panels and provide the dual-brand unveil.
 
Including initial site surveys, we made a total of 1500 site visits over the contractual period engaging 60 nationwide installation teams.

Butterfield group the incumbent signage manufacturer to McDonald's in the UK and a number of European destinations have produced various protective components to assist McDonald's with the planned reopening of their stores.
 
The product was manufactured and distributed to in excess of 1,500 stores over an eight-week period and consisted of a total of 22,000 separate items.
 
The items included 2,500 drive-thru booth window screens, 1,500 drive-thru counter collection screens, 3,000 screens for the till areas, plus 15,000 back of house free standing Kitchen screens in two alternative designs.
 
Butterfield adapted one of their factory areas as a temporary dedicated manufacturing plant for McDonald's adopting all the government's social distancing rules to ensure the safety of its management and factory operatives.
 
Other areas of the factory were then adapted to assist a number of our other clients with producing bespoke screens, graphics, barrier systems etc to meet their own individual social distancing requirements.
 
The materials used in the production of the safety equipment for McDonald's included 17,000 square meters of clear acrylic, this would cover an area of over 4 acres of land and 80,000 metres (50 miles) of powder coated steel tube.
 
All product was sanitized and protected prior to despatch, which involved in excess of 3500 timed delivery visits to sites throughout the UK and Republic of Ireland.
 
A spokesman for the Butterfield group, Tony Bairstow, Account Director stated it would have been a significant task during normal times, with lots of businesses closed and self isolating we had to obtain vast levels of materials from a number of nationwide sources, we provided specialist protection for our own factory personnel, whilst our extensive projects team worked tirelessly from their home offices to ensure the production and logistics/ distribution ran as smoothly as possible. McDonald's is one of the businesses key accounts, we have worked with them for in excess of 25 years, it is a fantastic feeling to know that they had the confidence and trust in our ability as a business to deliver what was a highly complex and significant project that assisted with the reopening of their stores.
 
In 2019 Butterfield Group were Winners of the Best Roll Out Project for the McDonald's programme Awarded by The International Sign Association.

A reduced Butterfield management and operational team have been in place throughout the lockdown to facilitate any site maintenance issues and provide an eclectic mix of social distancing products for a number of our existing clients. 

Many social distancing products were of a bespoke design to facilitate the client's own retail environment requirement.

Social distancing products included the manufacture of 22,000 screen units supplied and delivered to in excess of 1000 Mcdonald's outlets throughout the UK and the Republic Of Ireland.

Various areas within the factory were adapted to facilitate a skeleton production team and meet all social distancing government requirements.

All areas of the factory have now been adapted to meet the social distancing requirements, and additional operatives have now returned as our clients are making contact and re-engaging with works.

We would like to take this opportunity to thank our existing highly valued clients for their continued support.

We would like to reassure you that during this period of uncertainty in relation to the spread of COVID-19, we are committed to ensuring all of our customers receive our usual high levels of service as normal. Our team remains fully available for you via all the usual channels – phone, email and online.

One of our key responsibilities is to protect the health and welfare of our employees, customers, and partners; whilst helping to slow the wider spread of the virus.

To maintain an uninterrupted service, we have taken proactive measures in line with government advice. This will ensure we can continue to operate, delivering products and services on time, while managing the developing situation.

All Butterfield employees have the capability and systems to work remotely from home.

We have restricted travel to business-critical (both internationally and domestically) and are using other means of communication, such as video conferencing, to minimise face to face meetings.

Thank you again for your continued support. Our team remain here for you and we will continue to monitor the position and provide you with further communications as and when necessary.

Sneeze screens designed and custom-built to client requirements. Simple to install, with no mechanical fixings necessary, using hygienic acrylic and aluminium materials.

The video above provides a roundup of some of the new technologies exhibited at this year’s Integrated Systems Exhibition which took place in February at the RAI Exhibition Centre Amsterdam. If you are interested in anything contained within this video please feel free to contact us for further information.

Alternatively, if you have any current digital signage projects that you are looking to carry out, we would welcome the opportunity to assist.

We currently work with a number of high profile organisations and supply both exterior and internal digital signage including large-format LED display screens.

We can supply hardware, specialist bespoke fabrication works, we design creative content, Deploy content through our content management system, plus provide installation, commissioning,  and after-sales care services through our nationwide field services operatives.

If you need any assistance in communicating important messages please do not hesitate to contact us, we can produce specialist graphics for glazing, walls or floors, in sizes to suit your requirement, we can also design to suit.

Contact Us

174 Sunbridge Road
Bradford
BD1 2RZ
+44 (0)1274 722 244
enquiries@butterfieldsigns.co.uk

Accreditations

Copyright 2019 Butterfield Signs
linkedininstagramvimeo