Butterfield signs have recently worked with London based design agency I-AM and the CYBG team with the branding of the Bworks concept store in Manchesters Market St.
The signage consisted of Graphic imagery , General Signage plus an eclectic mix of specialist bespoke interior components.
This latest project transforms the physical relationship between banks and its customers. I-AM and CYBG established the concept ‘BWorks’, focused on a new type of banking environment with a financial lifestyle space, inspired by the notion of Learn. Work. Bank.
Responding to the latest needs of SME’s, business owners and private customers that have shifted to digital banking – together, they decided to turn the traditional in-branch experience on its head, and into an innovative and inspiring journey.
B Works is a new destination over 1000 square meters spread across three floors aiming to offer a new concept where learning, working and banking combine. A shared ecosystem that facilitates communal learning, working and banking, where new ideas can be generated and shared. A bank not as you know it, but a new type of banking environment; a financial lifestyle space, that inspires forward thinking.
The hyper-flexible space that is B Works in Manchester features: