The joining of Two Iconic Brands

Butterfield signs have recently completed the fast track nationwide re-brand for the new joint branding of EE and BT.

We were directly employed by the client to carry out the complete management process from initial site surveys, full liaison with landlords and local authorities for permissions and permits, provision of photographic schematics for approval, followed by the manufacture of all products plus a nationwide installation programme.

The programme was awarded based on our existing good working relationship with the client and previous programmes completed where we had demonstrated our ability to deliver high-quality products, at competitive rates to contractual timelines.
 
Programme statistics included :

  • An 8 week window to manufacture and install new branding to in excess of 500 retail sites.
  • The Full In house manufacture of all product.
  • In excess of 80,000 sqft of aluminium sheet was fabricated and powder coated.
  • In excess of 8 miles of CNC Laser cutting and Router Cutting of metals and acrylics.
  • Plus 3 miles of LED Light modules utilised.

 
The project involved an initial phased visit to install the new branding over an eight week period, followed by a secondary visit to all 500 locations over a few nights to swap out panels and provide the dual-brand unveil.
 
Including initial site surveys, we made a total of 1500 site visits over the contractual period engaging 60 nationwide installation teams.

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174 Sunbridge Road
Bradford
BD1 2RZ
+44 (0)1274 722 244
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