Butterfield signs have recently completed the branding at the newly opened My Lahore London restaurant.
My Lahore has a mixed retail estate of edge of town and high st locations and offers traditional Indian tastes but with a modern twist and personal touch.
Signage at this location included the exterior roof-mounted signage, window graphics, internal signage, and a host of specialist wallpaper graphics.
My Lahore has also invested in digital signage to enhance their marketing activities in the form of slimline double-sided window suspended 42" portrait digital screens. The units are sleek at only 22mm in thickness, house their own android player, and are complete with a WIFI connection.
Butterfield assists My Lahore with animated content creation, plus deployment of campaign content via Butterfields own CMS management system.
The Butterfield CMS management system is accessed via the Amazon Cloud so the management is stand-alone and does not need to interface with a clients own IT system.
Simply log in on the Butterfield website, click on the CMS tab and this takes you directly to the Amazon cloud to manage and deploy marketing campaigns.
Digital signage has been rolled out across the entire My Lahore estate which also includes Manchester, Birmingham, Leeds, and Bradford to assist with special offers etc as the client re-engages with its customers following the lockdown.
Butterfield signs have recently completed the fast track nationwide re-brand for the new joint branding of EE and BT.
We were directly employed by the client to carry out the complete management process from initial site surveys, full liaison with landlords and local authorities for permissions and permits, provision of photographic schematics for approval, followed by the manufacture of all products plus a nationwide installation programme.
The programme was awarded based on our existing good working relationship with the client and previous programmes completed where we had demonstrated our ability to deliver high-quality products, at competitive rates to contractual timelines.
Programme statistics included :
The project involved an initial phased visit to install the new branding over an eight week period, followed by a secondary visit to all 500 locations over a few nights to swap out panels and provide the dual-brand unveil.
Including initial site surveys, we made a total of 1500 site visits over the contractual period engaging 60 nationwide installation teams.
