Banking inspired by the notion of Learn.Work.Bank.

Butterfield signs have recently worked with London based design agency I-AM and the CYBG team with the branding of the Bworks concept store in Manchesters Market St.

The signage consisted of Graphic imagery , General Signage plus an eclectic mix of specialist bespoke interior components.

This latest project transforms the physical relationship between banks and its customers. I-AM and CYBG established the concept  ‘BWorks’, focused on a new type of banking environment with a financial lifestyle space, inspired by the notion of Learn. Work. Bank.

Responding to the latest needs of SME’s, business owners and private customers that have shifted to digital banking – together, they decided to turn the traditional in-branch experience on its head, and into an innovative and inspiring journey.

B Works is a new destination over 1000 square meters spread across three floors aiming to offer a new concept where learning, working and banking combine. A shared ecosystem that facilitates communal learning, working and banking, where new ideas can be generated and shared. A bank not as you know it, but a new type of banking environment; a financial lifestyle space, that inspires forward thinking.

The hyper-flexible space that is B Works in Manchester features:

• A complex co-working space with a bookable social media studio, private meeting rooms, hot desks and long-term desks, all including free Wi-Fi and charging points.
• An open event zone with a programme that includes guest talks and panel sessions on developing businesses.
•  From digital skills workshops and other training courses to mindfulness classes that offer Yoga and fitness sessions.
• A showcase area for the B Works Partner programme, promoting local businesses and success stories – currently held by Boohoo.
• Coffee area where customers can discuss their financial lifestyle needs and receive expert advice.
• In other words, along with attending or hosting events, customers can rock up and take advantage of amazing free resources  – all curated with the concept of Learn. Work. Bank.