Branding of a Financial Institution

Butterfield signs have recently completed the new corporate branding Of Virgin Money at three high profile City Centre Flagship stores, located in Manchester, Birmingham and Kensington High St, London.
The new Brand Design was carried out by London Based Design agency I-AM, and our project team worked closely with the design agency in recommendation of materials, development and prototyping, to determine the correct look and feel.
We provided an eclectic mix of exterior illuminated signage, various illuminated and non-illuminated interior signage, window manifestations, interior graphics plus elements of associated marketing product.
The main external entrance features were formed by an illuminated welcome retro cinema readograph type sign with the main ID brand text being multi-layered stacked internally illuminated individual letters suspended within the large window spaces.
The Group Acquisition of Virgin Money.
On 7 May 2018, it was reported that CYBG plc had made a £1.7bn all-share offer to acquire Virgin Money plc. On 18 June 2018, it was announced that the takeover had been agreed.
Arrangements were then made for CYBG to license the Virgin Money brand for £12 million a year (later rising to £15 million a year) and to move all its retail customers to the Virgin Money brand over the following three years.
The acquisition of Virgin Money plc was completed on 15 October 2018. The assets of Virgin Money plc were legally merged into Clydesdale Bank plc on 21 October 2019.

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